Information Minister Idris tasks advertising professionals with value orientation

Information Minister Idris tasks advertising professionals with value orientation

The Minister of Information and National Orientation, Mohammed Idris, has urged the Association of Advertising Agencies of Nigeria (AAAN) to support the ministry in its quest to promote value orientation in the country.

He made this point while speaking at the 50th Annual General Meeting of AAAN, held at the International Conference Centre, Abuja, on Friday, September 21, 2023.

The minister, who was represented by the Director of Public Communication and National Orientation, Sunday Baba, pledged government’s commitment to delivering good governance.

While acknowledging the contributions of the association to national development, he commended it for achieving the milestone of 50 years, adding that in the past five decades, AAAN has demonstrated a commitment to excellence, professionalism, and ethical standards in the field of advertising.

“Advertising plays a pivotal role in shaping public perception, driving economic growth, and fostering creativity and innovation,” he said.

He also added that the dedication shown by the association has not only propelled the industry forward but also inspired countless individuals and organizations to strive for greatness.

Earlier, Steve Babaeko, AAAN’s president, paid tribute to the founding fathers of the association, noting that the small seed they planted in 1973 has grown into a mighty tree that is providing shade and job security for countless professionals across the country.

“Despite challenges faced by the industry, I firmly believe that the future of our industry holds promise. By standing united as members of the same family, we can navigate these challenges and emerge stronger,” he said.

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